Medical Cosmetics is one of the departments of medicine most applied to by those who attach importance to their outside appearance and health. Cosmetic surgery is surgery which is carried out with the aim of making the person feel happier and more beautiful, thereby improving their self-confidence, and erasing the marks left on the body over many years. Today both women and men approach change, renewal and aesthetics with more interest. Cosmetic surgery has been embraced by every section of society in recent years in particular, and the operations which are most frequently preferred are rhinoplasty, breast implants, breast reduction, mastopexy, surgery to pin back ears, gynaecomastia, cosmetic eyelid surgery, liposuction (surgery to remove fat), abdominoplasty, surgery to remove the traces of wounds, dermabrasion, face lifts, forehead stretching, and genital cosmetic surgery. These cosmetic operations can be carried out on their own or several of them can be combined together. Plastic and cosmetic surgery patients prefer Turkish hospitals due to low cost, high quality and technology. Cosmetic applications, and those with the aim of beauty in particular, are being implemented successfully in Turkey, with the aid of advanced technology. The fact that there are a large number of cosmetic operations being carried out in Turkey has transported the achievements of Turkish doctors to outside the boundaries of Turkey. The greatest demand from tourists who come for cosmetic treatment is for the non-surgical procedures of filling and botox. And among the surgical procedures, the biggest demand is for breast enlargement, liposuction and face lifts. The consumption of ready-made foods, incorrect nutrition, lack of exercise, inactive life and stress cause the fatty tissue in the body to increase. Fat is stored in different regions of the male and female body, due to hormonal and genetic reasons, and creates an unwanted appearance. People try to reduce the amount of fat stored by dieting and exercise, which are the traditional methods of losing weight. However, a significant difference cannot be seen in the thighs, stomach and buttocks of women, and the amount of fat stored around the stomach for men. Liposuction is the most effective means of cosmetically removing stubborn pockets of fart which do not respond to traditional weight loss methods, and it is in particular the most effective method of improving appearance by banishing fat.

Liposuction (fat removal) is an aesthetic intervention whereby the unwanted fats in areas such as the stomach, hip, thighs, inner and outer sides of the buttocks, the inner sides of the knees, upper arm, the area under the chin, the cheeks, the chest (female, male) and neck are vacuumed out through small apertures. Liposuction can be applied to any area where there is an excess amount of, and where the patient feels discomfort. When weight is put on again after liposuction, since a significant amount of the fat cells have been removed from the areas where liposuction was applied, storage will be more evenly distributed rather than returning the area to its previous state. The skin varies from person to person. Some show the signs of aging before others due to negative influences such as the force of gravity, the rays of the sun, facial gestures and expressions and smoking.

As a result of frequently repeated facial expressions the lines which are formed on the page become permanent and create wrinkles. The lower tissue of the skin which shows it to be younger and fresher fragment and allow the forming of gesture lines created by gesture muscles (crow's feet around the eyes). The area between the brows is the area on our face which is quickest to react to changes in our feelings. The areas where these are seen most frequently are the forehead, between the brows, and the corners of the eyes and mouth. The straining and toughening of the muscles in this area forms these lines, which become permanent in time, and do not disappear even from the normal looking position. The wrinkles on the forehead and corners of the eyes show an aged face, while the wrinkles between the eyebrows make one appear to be angry. Various different methods are applied according to the location and type of the wrinkle. It is possible to ensure that wrinkles are reduced after a short procedure of filling and botox applied by cosmetics experts. The frown lines between the brows, the wrinkles on the forehead and around the eyes, the crumpling of the nose, lips and chin, as well as those in the region under the neck can all be corrected by botox. When the filling materials are injected under the skin they give the wrinkles, lips and cheeks a vibrant appearance. Further, when they are injected under wound marks which appear dented, the prominence of these marks is reduced.

Botox which is applied between the eyebrows prevents the establishment of deep lines, and when repeated enables the treatment of lines which have become permanent. When the wrinkles and lines between the eyebrows are eliminated due to botox, the face takes on a calmer, more relaxed appearance. As well as these advantages in terms of appearance, it will also make the person forget his or her habit of frowning. The relaxation of the muscles in this area by botox will also lead to the prevention of wrinkles in this area, in time. When a specialist doctor points out the risk factors, carries out the necessary controls and makes the aesthetic intervention at a quality hospital, it will be possible to delay aging, at least for a little while, and be treated without any marks remaining from an unexpected trauma or deformity from birth. Diagnosis, treatment and surgical interventions are carried out using the same technology that is used in advanced countries, but these treatments are considerably more expensive abroad than in Turkey. The price of botox applications for cosmetics and beauty purposes in Europe and America are almost three times the prices in our country. Thousands of patients from the four corners of the world choose Turkey to receive treatment every year. Plastic surgery patients from Russia, coming to look younger and more beautiful, are in first place.